Marketing Strategies for Diversified Farms
February 3 – 3:00-5:00 @ Castleton Community Center
Presenter: Jill Perry Balzano, Little Lake Orchard
In order to make a good living as a farmer, your energy needs to be put into both the growing and the marketing of your products. This workshop will cover key marketing strategies as they are applied to diversified farms. Through case studies and using authentic marketing tools, we’ll examine how these key concepts- from market development and diversification to brand identification- are a work on successful farms and discuss how they may be applied to your specific operation.