What is Your Competitive Advantage?

Here are some great tips from Mark Cannella of UVM Extension!

UVM Extension New Farmer Project

A few weeks ago  I heard this quote from a colleague at a statewide farm business meeting, “It appears that the  market for seasonally available, high priced, high “values” [ attributes like humane, eco-friendly, family farm), mediocre quality livestock products has been met across the state.” Wow! This was a clear message that the “eat local” boom of the past several years has evolved into a tighter and more competitive marketplace for farm business managers. How is your business strategy evolving to keep up with the market? It is essential to identify what your own competitive advantage is. What do you do best? Here is a short list of potential advantages for a successful farm business:

1. Breeds/Genetics: certain varieties of crops and animal breeds outperform others. Increased production can result in lower costs per unit produced. Identify the most valuable traits for you and acquire those genetics through purchase…

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