Pricing Clinic for Direct Marketing Farmers

Are you uncertain how much to charge for your farm products?  Are you unclear how to determine your costs of production? Do you need help determining prices for your farm products that support your business sustainability?  This FREE one-day clinic will provide hands-on opportunities to learn about various cost-based pricing techniques and tools using your own production and financial data. Participants will explore market placement and promotion considerations related to the price points they want to achieve. Follow-up mentoring and technical assistance will be available.  The clinic is being offered in two locations.  

March 15, 9:30 am – 4:00 pm, Berlin VT
March 20, 9:30 – 4:00 pm in Rutland VT

Preregistration is required! Please register by March 13. Register at

If you require accommodations to participate in a clinic, please contact Beth Holtzman by March 8, so we may assist you. Call 802-223-2389 or 1-866-860-1382 (toll-free in Vt.) or email

  The Vermont Direct Market Pricing Project is an initiative of UVM Extension, in partnership with: the Vermont Vegetable and Berry Growers Association; the Northeast Organic Farming Association of Vermont (NOFA-VT); and the Vermont Farmers’ Market Association. The goals of the Direct Market Pricing Project are to help farmers share information about what they charge at direct markets (farmstands, farmers’ markets, etc) for farm products and to provide education about farm pricing strategies.  With this information farmers can set prices that are fair to consumers while supporting farm profitability. Through the online Direct Market Price Report, online information and resources, and in-person workshops and clinics, the Project aims to support long-term farm viability.

  Funding for this project was provided by the  Northeast Center for Risk Management Education, the USDA National Institute of Food and Agriculture, with additional support provided by High Mowing Organic Seeds. For more information visit Email, or call 802-223-2389 x204

UVM Extension helps individuals and communities put research-based knowledge to work.

For more information about other educational opportunities for beginning farmers, visit


To find information, resources, and links to organizations supporting New Farmers, visit the UVM Extension New Farmer Project

For more upcoming events and learning opportunities check out our calendar!


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