New Guide to Market Channel Selection

A big thanks to the Northeast Beginning Farmers blog for sharing this great resource, the New Guide to Market Channel Selection.

Whether you’re just figuring out how and where to sell your farm products, or you’ve been farming for several years and would like to analyze your marketing venues, this free guide will give you some nuts and bolts guidance on making the best decision for your lifestyle and profit goals. Written by Matthew LeRoux of Cornell Cooperative Extension in Tompkins County, this brand new “Guide to Market Channel Selection” offers specific tips on selling direct-to-consumer, to restaurants, distributors, and grocery stores, and it provides worksheets at the end to help you evaluate your marketing channels. Based on a study funded by the New York Farm Viability Institute to examine the profitability of farmers’ marketing venues, this guide is grounded in practical farm reality and will be a fabulous resource to any farmer wanting to make sure their decisions about product sales venues are really the best fit for their farm. Download the PDF (3.95MB) here.


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